Marketing

market opportunities by the metaverse

How to Market in the Metaverse

There has been much talk about the metaverse since Facebook changed its name to Meta. The metaverse, which is bigger than Facebook, has been a rapidly-growing trend that will impact every aspect of culture entertainment marketing. This is why every marketer or business owner who promotes any product online should be aware of the exciting developments in …

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apple security

A Change by Apple Is Tormenting Internet Companies, Especially Meta

The stock price of Meta plummeted when the company announced that Apple’s privacy features could cost the company billions of dollars this year. The company isn’t the only tech company to take the brunt of. Apple’s idea of a more private internet isn’t always a profitable option for businesses that rely heavily on advertising income. This …

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Data Analytics

Optimizing Business Performance through Business Intelligence and Data Analytics.

Introduction The following paper presents a critical evaluation on the research conducted by Asare et. al. (2020) on socio-economic crises due to COVID pandemic. Their paper concentrates on the appliable business intelligence strategies during such a crisis, and further reflects on practical examples that allowed companies to stay competitive. The article takes a holistic approach …

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